hola gatita.

From a U.S. News & World Report article about branding:

“Consider Hello Kitty, which is an example I use in the book at some length. Some three decades ago, this mouthless, cute cat symbol was created by Sanrio. It turned into a megaseller, and while there are a number of theories as to why, the essence of my own theory is that there is no single answer. Hello Kitty benefited from “projectability,” meaning that different consumers projected different ideas on this blank canvas. For some, it was little-girl cute, for others it was kitschy, for others it was nostalgic. And because Hello Kitty has no “official story,” everyone is, in effect, right.”

….or something like that…

More coming from me soon…a crazy week of work ahead of me…


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: